JENNIFER MITCHELL
President, CBS Television Stations
Jennifer Mitchell leads CBS Stations, as well as CBS News and Stations’ local and national digital properties. She oversees 27 CBS-owned stations and manages station operations in 17 markets, working closely with the general managers and their teams.
A leader in audience-first digital strategy, Mitchell drives innovation across CBS Stations’ newsrooms, streaming, and digital platforms. Her immersive storytelling leadership has made CBS Stations the only group operating AR/VR-driven studios at scale, beginning with a first-of-its-kind AR/VR weather and storytelling format at CBS Bay Area. The success expanded to nine CBS-owned markets, including three fully AR/VR-driven studios, and directly fueled the launch of a CBS News 24/7 flagship streaming show and the first all-AR/VR news program.
In 2025, Mitchell led the historic launch of CBS Atlanta, bringing WUPA into the CBS Stations portfolio as the market’s first CBS-owned station since 1994. The debut introduced Georgia’s first fully AR/VR-driven local news studio, setting a new benchmark for innovation in local television.
In Mitchell’s first two years with CBS Stations, she rolled out a strategic operations plan that included launching a nine-hour morning show on KCAL News on CBS Los Angeles and a community journalism team providing hyperlocal coverage across multiple Denver communities on CBS Colorado. Under Mitchell, the CBS-owned stations are experiencing momentous streaming success, moving to #1 or #2 in all markets. As a result, in 2023, CBS Stations was named Station Group of the Year by Broadcasting and Cable for the first time.
Mitchell joined CBS Stations in September 2021 after 22 years at ABC Owned Television Stations, where she served as senior vice president of content development, leading multiplatform content strategy across eight local stations. She created and launched the award-winning digital lifestyle brand Localish, expanding it into long-form programming, and co-founded ABC’s race and culture content team. Mitchell also spearheaded the acclaimed “Our America” docuseries, including “Our America: Living While Black,” producing the first 10 installments focused on elevating diverse voices. Her career includes multiple senior leadership roles and 15 years at KGO-TV in San Francisco.
Mitchell has received numerous industry honors, including the LEA Award in 2024 for Leadership, Excellence and Advocacy, and recognition as a Cynopsis Top Woman in Media and a Cablefax Most Powerful Woman. Previously, she earned the Local Media Association’s 2020 News Innovator of the Year award and TVNewsCheck’s 2019 Innovator Award for her leadership in digital content strategy and innovation.
Mitchell earned a bachelor’s degree in broadcast journalism and social psychology from Ithaca College. She lives in Los Angeles with her son.