"Kneeland Changed My Life!"

Welcome to The Carole Kneeland Project

Drive - Thru. Pick Up.
Carry Out.

It’s not just for food anymore. Kneeland2Go offers bite-sized videos that allow you to take Kneeland home with you and share with your newsroom.

Apply for

Apply for our next Kneeland session, which will be held in Austin, Texas from September 27-30, 2023.

Step-by-Step Instructions on how to apply


Click below for step-by-step instructions on how to apply. You will need to fill out an online application and email a resume and an essay.


Testimonials about the Kneeland Project


Find out what journalists are saying about The Kneeland Project.


Pay Kneeland Forward

As a nonprofit organization, The Kneeland Project relies on the generosity of others to fulfill our mission. Click here to find out how you can help.

Your tax-deductible contribution supports the advocacy of ethics and excellence in local journalism. There are three easy ways to donate to Kneeland!

What Journalists Say About Kneeland

“News is hard. It’s always been hard. But the new age of media, the 24/7 availability, and the pressure to perfect the work-life balance…it can seem overwhelming. Kneeland gave me the skills to tackle all of this…and more!”

Julie Wolfe

“Carole Kneeland set a high standard for news directors to meet. This program reminds us all that what we do is important, and doing it well is a sacred responsibility both for our audience and our employees. This is our calling, and Kneeland reignited that flame.”

Tim Ryan

“This program should give everyone not just hope, but assurance, that American journalism is alive, healthy and in very good hands. Every one of these participants will go back to their newsrooms and apply what they’ve learned, ensuring the Kneeland reach will be far and wide.”

Kim Holt

“When you hear other participants refer to this training as “life changing,” that is a high bar. These four days have exceeded my expectations. There is no “how to” manual for news directors and most of us are left to figure it out on our own. This kind of training is invaluable. What I learned will benefit me and my newsroom for years to come.”

Chris Swope

“Change is the only constant in television news. The Kneeland Project gives managers the tools they need to become leaders of change.”

Scott Fitzgerald

The Kneeland Project gives newsrooms the tools they need to be more successful, cover their communities better and add diverse voices into their news coverage. Our Kneeland2Go videos will help you do all those things and more. .

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