vice president-content for Scripps broadcasting
Bob Sullivan is vice president-content for Scripps broadcasting; overseeing content, marketing, research and local programming. Bob is responsible for developing strategic direction for the 10 Scripps Television properties over all media platforms.
2010 marks Bob’s thirtieth year in broadcast television and consulting. Before Scripps, Bob was founder, President and CEO of Sullivan and Associates Consulting a marketing and brand development firm. Bob worked with businesses nationwide looking to refine and grow their message in a crowded marketplace including Cold Stone Creamery Ice Cream, Taco Time Restaurants, Blimpie Sub Sandwiches, Banner Health, Deloitte, The Pro Football Hall Of Fame and The Competitor Racing Group. He also served as president of The Arizona Super Bowl Host Committee, responsible for the production, planning and execution of Super Bowl XLII played in Glendale, Arizona on February 3rd, 2008. This game was the second most watched Super Bowl in history and the third most watched television show in US history.
His broadcast client list includes various local television stations and national cable channels including ABC, The Discovery Network, The Learning Channel, and FOX Sports. In addition, Bob has managed a broadcast television group division, (Gannett-CBS) three top fifteen market television stations, one national broadcast television consulting company (The Broadcast Image Group) and six local television news operations. From 2001-2006, Bob oversaw the news, production, engineering, programming and creative services departments at KNXV-TV, the Scripps, ABC affiliate, in Phoenix, Arizona, and generated unprecedented ratings growth. Also during his tenure, the station received numerous honors including the 2004, 2005 and 2006 Emmy Awards for Station of The Year and the 2005 Edward R. Murrow Award for Overall News Excellence.